Field Notes
Training. Building. Operating.
Observations from the gym floor, the office, and the workbench. Not a blog treadmill. Just a public trail of the work, the lessons, and the systems worth remembering.
- May 31, 2026 Operating
The Advantage Is Not AI. It Is Using AI.
A field note on my actual AI stack, the agents I use, and how AI changed the distance between idea and product.
- May 30, 2026 Training
Coaching Is Pattern Recognition
Good coaching is not about having better cues. It is about seeing the pattern in front of you before you speak.
- May 30, 2026 Operating
Passion Is Not Enough to Run a Gym
After ten years of running Subtero, I learned that passion may start a gym, but it does not sustain one.
- May 30, 2026 Operating
Small Automations I Actually Want in a Gym Business
Most gym owners do not need a grand AI strategy. They need small automations that remove weekly friction.
- May 30, 2026 Building
What Running a CrossFit Box Teaches About Systems
A gym looks like energy from the outside. From the inside, it survives on systems people can actually follow.