Cebu City, Philippines
Founder. Builder. Coach.
Two gyms in Cebu, a Country Manager role with CrossFit HQ, and a building materials business I run on the side. I also build tools when I cannot stop thinking about a problem. Training is the one thing that does not move. Family is the reason any of this matters.
// field notes
Notes from training, building, and operating in the real world.
Read the field notes- Jun 8 Training
Life Is Not Low Impact
Low-impact training has its place, but a body protected from all impact becomes less prepared for real life.
- Jun 5 Operating
Do Not Let AI Make Your Business Look Cheap
AI can remove friction from a business, but the public face still needs human taste.
- Jun 3 Operating
The AI Stack Is Not the Point
I am a business owner first. That changes how I look at AI.
// what I build
Work that sits between coaching, business, and tools that make real operations cleaner.
- 01 Gym
CrossFit Subtero
Two boxes in Cebu City: Subtero HQ and Underground. Building athletes and community.
- 02 National
CrossFit Philippines
Country Manager for CrossFit HQ in the Philippines. Growing the affiliate network across the archipelago.
- 03 Trade
Flame & Finish
Premium imported building materials for the Philippine market. SPC flooring and WPC wall panels.
- 04 Lab
accoworks lab
Side projects, agents, and small tools. Always something on the workbench.
// in the gym
Training is how I stay honest. Coaching is how I learned to see people clearly.
CrossFit is the sport. Over a decade coaching, L3 certified. I also race Hyrox, not obsessively, just enough to test myself outside the gym. I want to be moving well at 60, keep up with my son, carry things, and not fall apart on the stuff that actually matters.
// off the clock
Family first. Then dice, Azeroth, and whatever problem refuses to leave my head.
- Fam
Family man
Husband and father. They are the whole point.
- D20
Dungeons & Dragons
Long arcs, party dynamics, and the cost of a bad roll.
- WoW
World of Warcraft
More hours in Azeroth than most people log at work. No apologies. The lore holds up.
// coaching
Need direction in training?
I can help you start, compete, or rebuild. Tell me what you are training for and where you are stuck.