Cebu City, Philippines
Founder. Builder. Coach.
Two gyms in Cebu, a Country Manager role with CrossFit HQ, and a building materials business I run on the side. I also build tools when I cannot stop thinking about a problem. Training is the one thing that does not move. Family is the reason any of this matters.
// field notes
Notes from training, building, and operating in the real world.
Read the field notes- May 31 Operating
The Advantage Is Not AI. It Is Using AI.
A field note on my actual AI stack, the agents I use, and how AI changed the distance between idea and product.
- May 30 Training
Coaching Is Pattern Recognition
Good coaching is not about having better cues. It is about seeing the pattern in front of you before you speak.
- May 30 Operating
Passion Is Not Enough to Run a Gym
After ten years of running Subtero, I learned that passion may start a gym, but it does not sustain one.
// what I build
Work that sits between coaching, business, and tools that make real operations cleaner.
- 01 Gym
CrossFit Subtero
Two boxes in Cebu City: Subtero HQ and Underground. Building athletes and community.
- 02 National
CrossFit Philippines
Country Manager for CrossFit HQ in the Philippines. Growing the affiliate network across the archipelago.
- 03 Trade
Flame and Finish Marketing Corp
Premium imported building materials for the Philippine market.
- 04 Lab
accoworks lab
Side projects, agents, and small tools. Always something on the workbench.
// in the gym
Training is how I stay honest. Coaching is how I learned to see people clearly.
CrossFit is the sport. Over a decade coaching, L3 certified. I also race Hyrox, not obsessively, just enough to test myself outside the gym. I want to be moving well at 60, keep up with my son, carry things, and not fall apart on the stuff that actually matters.
// off the clock
Family first. Then dice, Azeroth, and whatever problem refuses to leave my head.
- Fam
Family man
Husband and father. They are the whole point.
- D20
Dungeons and Dragons
Long arcs, party dynamics, and the cost of a bad roll.
- WoW
World of Warcraft
More hours in Azeroth than most people log at work. No apologies. The lore holds up.
// coaching
If you need direction in training, I can help you start, compete, or rebuild.
Work with me